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Branding is an adventure.

Branding Expertise

When it comes to building a brand, there are three key areas that, when they work together, empower you to own your brand, build strong bonds with your customers and reach your goals.

Think of you living out your brand as an adventure. Just like any great adventure you need to plan out your course and prepare for what’s ahead, that’s brand strategy. The next step is putting together your pack, in branding that’s your brand identity, like your logo, colors, and fonts. When you’re ready to hit the trail, it’s time for brand execution. Brand execution includes all the tools you use to draw attention to yourself and connect with others.  

Plot your course.

Start with brand strategy.

Brand strategy is a plan for making customers and employees fall in love with your business. Your strategy is a comprehensive plan that charts your course. It establishes your beliefs, values, and intentions to help you reach your goals. It is the foundation of all decisions you will make in the future. Brand strategy includes:

  • Market Research
  • Customer + Employee Surveys
  • Value Proposition
  • Market Positioning
  • Personas
  • Brand Pillars
  • Vision + Purpose
get your gear together

Brand identity communicates strategy and gets recognized.

In branding, identity encompasses your logo system, colors, fonts, textures, and more. This is the “gear” you put in your pack. How those items look, their capabilities, and what they communicate about you are all part of your identity. They help you get the job done throughout your journey.  Brand identity can include:

  • Logos
  • Fonts
  • Colors
  • Naming
  • Tagline
  • Texture
  • Patterns

We dig deep and look for opportunities to uncover what your business is all about. Then, we make a plan to get you where you want to go.

hit the trail

Brand execution gets noticed and makes the right impression.

Brand execution is all about making your brand strategy and brand identity come to life in your employees’ and customer’s mind. This can be accomplished through various channels. Combine branding and interior design, web design, advertising, and social media. Do anything you can to introduce your customer to the brand or invite them to experience it.

  • Packaging
  • Signage
  • Marketing Campaigns
  • Interior Design
  • Web Design
  • Brand Launch
  • Social Media
keep it strong and functional.

Brand accountability is your maintenance plan.

To ensure your brand stays strong and functions properly, you need the tools and framework to stay accountable. Just like a building needs to be maintained and your brand needs planned upkeep. Occasionally, you might also need a remodel. (Want rebranding examples? View what we've created for our clients as both Armstrong Marketing and Hardy Brands.) Brand accountability can include:

  • Consulting
  • Team training
  • Goal setting
  • Surveying
  • Success measurements
  • Rebranding

About Us

Like our work, the Hardy Brands team is an embodiment of the perfect balance of strategy and creative. We’ve cultivated a team of certified brand specialists and strategists, designers, copywriters and marketing professionals who are ferocious about helping you succeed. We’re a Montana marketing agency that will constantly strive to improve your business.

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Our Work

As a branding, marketing and design agency, we partner with all types of businesses, from restaurants and breweries to building and real estate professionals, nonprofits to accountants and many others. Get a better idea of who we are and what we do by visiting our Work page.

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Ready to create a brand that works for your business?

Drop us a line. We'd love to hear what you have going on and what you want to get done.