Good companies create value but great companies have customers that love them. Your brand strategy is your plan to building a great company. Each piece is added intentionally by our team to help you find success, whatever that means for you.
This begins with understanding who your customer is and what your value is to them. Start building your brand strategy by defining what you want your brand’s reputation to be. It is the system of beliefs and values from which your organization operates.
We will never just slap a new coat of paint on your brand — that’s not what a brand strategy is. Instead, we will work with you to uncover what you believe in, what differentiates your business, and who your people are. After we dig in, we will craft a brand strategy to get you there. Having a strategy built on knowing your customers, gives you the tools to find focus and guardrails for every decision.
Branding sharpens your focus to improve how your customers think about your business. People trust people, not advertising. Branding takes a strategic approach to reach your ideal customers and communicates your company’s value to them. Brand strategy provides consistency and helps you improve your customers’ experiences. Sometimes, this can mean a complete rebrand, and sometimes just a realignment.
So, why do you rebrand your company or invest in brand strategy? When customers feel an emotional connection to a brand, chances are they will promote it to their network of people, organically and authentically growing the brand and fueling the business’s success.
At Hardy, we pride ourselves for being a process driven branding agency. What this means is that what we do is unique, there’s no quick template or cookie cutter to crafting a company’s strategy. After working with over 100 companies, we’ve crafted and edited our process to what we have found to work best.
We kick off our branding process, with intensive exploratory strategy workshops, surveys, and customer research that informs your customer personas, brand pillars, positioning, and defines your mission, vision, purpose, and legacy statements.
There are pivotal points in a business’s lifetime when brand strategy is most beneficial. The most crucial times are when a business is just getting started or when your team identifies an opportunity to grow and improve an existing business through multiple touchpoints.
“Regardless of how good you are at what you do, there is one universal truth in business: Perception is reality. Working with Hardy gave us the opportunity to sculpt our customers’ perception of our business through the brand development process. Our brand is now a complete package with a consistent look and feel throughout logos, web, operational items and merchandise. The look & feel of ‘complete’ branding is something you don’t know until you see it. But when you do, you’ll agree it’s worth the investment. ”
Brand identity is a visual representation of what your brand stands for. It’s also an easy way for people to recognize you.
Brand Execution introduces people to your brand, often through marketing, web design, advertising and other creative services.
